Dawn's shared items

Friday, August 15, 2014

Six Selling Myths Uncovered

Myth #1: You should always price your home high and negotiate down.

Truth:  Pricing too high can be as bad as pricing too low.  If you list too high, you’ll miss out on buyers looking in the price range where your home should be.  Offers may not even come in, because buyers who are interested in your home are scared off by the price and won't even take the time to look at it.  By the time you correct the price and list your home at its fair market value, you will have lost that window of opportunity when your home draws the most attention from the public and real estate agents; i.e. the first 30 days that it is on the market.  A well-trained real estate agent who looks out for your best interests will consult with you on your home’s fair market value and different pricing strategies for the current market.

Myth #2: Minor repairs can wait until later.  There are more important things to be done.

Truth: Minor repairs make your house more marketable, allowing you to maximize your return (or minimize loss) on the sale.  Most buyers are looking for homes that are ready for them to move into.  If your home happens to attract a buyer who is willing to make repairs, he/she will begin asking for repair allowances that come out of your asking price.  The amount of an allowance that you have to offer a buyer is usually more than what it would cost for you to make the repair (or hire someone to make the repair).  Remember, buyers are comparing your home to other homes that are currently on the market.  Your home should be inviting so that everyone who looks at it can see themselves living there.

Myth #3: Once a potential buyer sees the inside of your home, curb appeal won’t mater.

Truth: Buyers probably won’t make it to the inside of the home if the outside of your home does not appeal to them.  Buyers and their agents often do drive-by’s before deciding whether a home is worth their time to look inside.  your home’s exterior must make a good first impression so that buyers are compelled to stop and come inside.  All it takes is keeping the lawn mowed, shrubs and trees trimmed, gardens weeded and edged, and clutter put away.

Myth #4: Your home must be ever home buyer’s dream home.

Truth: If your get carried away with repairs and replacements to your home, you may end up over improving the house.  There is a point where improving your home doesn’t pay off.  The key is to consider what competing properties feature and look like.  A highly-motivated real estate agent will consult with you on what competing properties feature and look like.  A highly-motivated real estate agent will consult with you on what competing properties have to offer-he/she can even show you competing properties so that you can make sound home improvement decisions.

Myth #5: You are better off selling your home on your own and saving money on the commission you would have paid to a real estate agent.

Truth: Statistically, many sellers who attempt to sell their homes on their own cannot consummate the sale without the service of a real estate agent.  Homeowners who succeed in selling their home by themselves usually net less than if they had a real estate agent working for them.  The National Association of REALTORS surveys consumers every year, including homeowners who succeeded in selling their home without a real estate agent.  Over 70% of these homeowners say that they would never do it again.

Myth #6: When you receive an offer, you should make the buyer wait.  This gives you a better negotiating position. 

Truth:  You should reply immediately to an offer!  When a buyer makes an offer, that buyer is, at that moment in time, ready to buy your home.  Moods can change, and you don’t want to lose the sale because you have stalled in replying.

Friday, August 8, 2014

Spruce up Your Home’s Exterior

Whether you’re preparing to sell or just want your home to look nice, these are some easy and inexpensive ideas to give your home a face lift.

  • Trim bushes so they don’t block windows and upgrade your outside lighting. (This will also improve security at your home.)
  • Put a container of bright flowers near the front door.  In winter, use a small evergreen instead.
  • Clean your windows and the front door.
  • Replace the doorknob and welcome mat at your front door.
  • Clean or replace your house numbers.
  • Edge the grass around your driveway and sidewalks.
  • Repair any cracks in the driveway.
  • Store garden tools, hoses and children’s toys out of sight.
  • Buy a new mailbox.

Thursday, August 7, 2014


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                <a href="http://www.houselogic.com/blog/home-improvement/what-homebuyers-want-tips-for-remodeling/" style="letter-spacing:normal!important;font-family:Arial,sans-serif!important;color:#16a8d3!important; text-decoration:none!important;">
                    <img style="border:0 none;" src="http://c0263062.cdn.cloudfiles.rackspacecloud.com/content/images/sized/what-homebuyers-want-privacy-fence_e12587cf60198fa0c282d6372d3fdc05_1x1_jpg_80x80_q85.jpg" alt="Patio set in back yard of house next to tall privacy fence" title="what-homebuyers-want-privacy-fence" />
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            <h3 style="letter-spacing:normal!important;font-family:Arial,sans-serif!important;float:left;width:373px;margin:0; font-size:16px!important; font-weight:bold!important;"><a style="color:#16a8d3!important; text-decoration:none!important;" href="http://www.houselogic.com/blog/home-improvement/what-homebuyers-want-tips-for-remodeling/" target="_blank">If You Were Selling Today, Would You Have the Home That Buyers Want?</a></h3>
            <p style="letter-spacing:normal!important;font-family:Arial,sans-serif!important;margin:0;float:left;width:373px;">Knowing what appeals to today’s homebuyers, and considering those trends when you remodel, can pay off years from now when you sell your home. <a target="_blank" style="color:#16a8d3!important; text-decoration:none!important;" href="http://www.houselogic.com/blog/home-improvement/what-homebuyers-want-tips-for-remodeling/">Read</a></p>
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                <a href="http://buyandsell.houselogic.com/articles/dos-and-donts-homebuyer-incentives/" style="letter-spacing:normal!important;font-family:Arial,sans-serif!important;color:#16a8d3!important; text-decoration:none!important;">
                    <img style="border:0 none;" src="http://c0263062.cdn.cloudfiles.rackspacecloud.com/content/images/sized/buysell-homebuyer-incentives-weber_1x1_bb60990135fdd395778a0dc149a05f9e_jpg_80x80_q85.jpg" alt="Gas grill as used as homebuyer incentive" title="buysell-homebuyer-incentives-weber" />
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            <h3 style="letter-spacing:normal!important;font-family:Arial,sans-serif!important;float:left;width:373px;margin:0; font-size:16px!important; font-weight:bold!important;"><a style="color:#16a8d3!important; text-decoration:none!important;" href="http://buyandsell.houselogic.com/articles/dos-and-donts-homebuyer-incentives/" target="_blank">Do's and Don’ts of Homebuyer Incentives</a></h3>
            <p style="letter-spacing:normal!important;font-family:Arial,sans-serif!important;margin:0;float:left;width:373px;">Homebuyer incentives can be smart marketing or a waste of money. Find out when and how to use them. <a target="_blank" style="color:#16a8d3!important; text-decoration:none!important;" href="http://buyandsell.houselogic.com/articles/dos-and-donts-homebuyer-incentives/">Read</a></p>
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        <p style="letter-spacing:normal!important;font-family:Arial,sans-serif!important;margin:0 0 12px!important; color:#000!important; font-size:12px!important;">Visit <a style="color:#16a8d3!important; text-decoration:none!important;" href="http://www.houselogic.com">houselogic.com</a> for more articles like this.</p>
        <p style="letter-spacing:normal!important;font-family:Arial,sans-serif!important;margin:0 0 12px!important; color:#000!important; font-size:11px!important;"> Copyright 2014 NATIONAL ASSOCIATION OF REALTORS®</p>
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Friday, August 1, 2014

Turn Showings into Offers

It’s no secret that competition for buyers is stiff right now.  So as your REALTOR, what’s the best advice I can give you to turn lookers into buyers?

  • First and foremost, price it right from the beginning  your home will get the most attention in the first three weeks on the market.  It has to be priced right in that time frame or potential buyers wont give it a serious look.
  • Second, be willing to drop the price.  If it’s been on the market for more than 30 days without an offer, you’ll need to lower the price to attract new showings.
  • Be flexible about showings.  Everyone who’s been through it knows how difficult it is to have your house ready to show at a moment’s notice-especially if that process takes longer than a few days.  But the easier you make it for people to see your home, the more likely you are to find a buyer.
  • Anticipate the offers.  Know ahead of time what concessions you are willing to make.  Are you willing to leave the appliances or the furniture? How low can you go on price? How quickly can you close, or are you willing to wait?

Friday, July 25, 2014

Prepare Your Home for the Internet

(and make it more aesthetically pleasing at the same time)

Most buyers start shopping for their home online, so photos and virtual tours are vital elements of any marketing plan.  Because the camera sees in two dimensions rather than three, special considerations should be kept in mind as you prepare to photograph your home.  Even if you’re not selling your home, however, these same considerations can make your surroundings more peaceful and aesthetically pleasing.

You’ve heard it before: declutter as much as possible.  Start with the big stuff, and try to remove one or two pieces of furniture from each room to make the space appear larger.

Then rearrange furniture in the room to create a focal point on the wall farthest from the door.  From there, arrange other pieces of furniture in the shape of a triangle.

When the larger pieces are arranged, you can pack up smaller items, leaving three pieces of varying heights on each surface.  For example, an end table might have a lamp (tall), a candle (medium) and a magazine (low).  Include a healthy plant in every room, and add color with a bright pillow on a chair or towels on a rack.

Take some pictures yourself to get an idea of what your home will look like on camera and decide if you need to make any changes such as removing photos from walls or changing window treatments to let in more light.

Once you’ve photographed your home, leave it the way it is so that potential buyers will see the home they are expecting when they come for a showing.